Site Testing

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Testing alternate donate page intros

Status: In progress

Testing conversions to Thanks page from Donate page.

Test Pageviews Conversions
Original campaign text 3849 15
CC Info text 3934 15
Thermometer 3858 16
Thermometer + CC Info 3861 11


After 11 days, thermometer-only shows a 6% improvement over the original text. Test remains inconclusive.

Testing of Ascending vs Descending order of donation levels

Status: Completed

Testing conversions to Thanks page from Donate page.

Test Pageviews Conversions
Ascending Donation Levels 3436 4
Descending Donation Levels 3084 8


Test concluded with switching to descending donation levels.