Of course, this process blends into the product creation cycle, it is not a static set of work. That is, the prototypes are initial product ideas, and form the basis of iterations which yield additional data, which we use to validate our data and learn more, which in turn leads to the next prototype, and so on.
Our research focus was to understand how k-12 teachers find, curate, and remix content for their classes and homework.
We developed a rough criteria of the kinds of behaviors we expected to yield more insights, and used them to recruit a set of teachers:
• Tweaking and adapting their existing educational materials for their classes and student homework • Finding new ways or tools for their students to learn • Building experimental teaching resources • Teaching classes without a textbook, or unsatisfied with the given textbook options • Creating and conducting project-based learning classes • Teaching multidisciplinary subject matters (ex. math and science) • Creating homework that is adaptive to each student’s needs • Teaching in foreign languages (e.g., Mandarin or Russian school in the US)
These were a starting point, and once we developed an initial interview guide, we scheduled user interviews. Some were in context (at a school), though not all. All of the teachers were in the San Francisco South Bay Area ("Silicon Valley").
(todo: more info on interviews here)
We gathered a lot of data:
While we realize that these teachers do not represent the needs of all teachers everywhere (given our Silicon Valley focus), we did gather some very interesting insights which allow us to begin with these teacher communities before expanding to others. Here are top-level insights we learned (from the POV of the teacher):
Here's a snapshot of what a day/week/year looks like, at a very high level. Each block has a "Jobs to be done" and "Constraints" section associated with it, which later on were instrumental in developing ideas and opportunities.
Out of all the needs and pain points we identified (of which there were many), these stand out as unique opportunities at this time:
These opportunities form the basis of our Pasteboard prototypes, read more about it on the [[../]] page.