From Creative Commons

Applicants: CPSR-Perú
Affiliation: Creative Commons Perú
CC affiliated? Yes
Contact: Rafael Salazar, Pedro Mendizábal
Coordinator: Rafael Salazar, Pedro Mendizábal
Project Start: 2010/09/01
Project End: 2011/06/30
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Describe the project you are proposing as clearly as possible in just five sentences.

We plan to establish a well-trained local CC Peru team in as many Peruvian cities as we can, giving them the information and tools they need in order to build a broader national community. We are aiming to raise awareness and spreading information regarding CC, our ported licences, the open educational resources (OER), the OCW led by universities around the world, the copyleft movement and other open projects in different cities away from Lima, which have been traditionally excluded from state-of-the-art resources and education.

We will contact authorities, professors and students from local universities and higher education institutes, organize an open conference in every city and invite all the interested people to participate as voluntary members of the CC Peru local team to intensive workshops, which will take place during the same visit, after which all the workshops attendees will be officially considered part of CC Peru’s team and will be able of replicating CC’s message to an exponentially larger number of potential users and supporters of our licenses in their own regions.

Detail the tangible project output (e.g., paper, blog post, written materials, video/film, etc.; this would be in addition to the final written report that successful grant recipients will be expected to deliver to CC at the conclusion of the project).

We will hire a developer to make three different short videos (animations): (i) CC in education (for students, professors, scholars); (ii) CC for artists (photographers, musicians, writers, etc.) and right holders (producers); and (iii) CC for cultural resources managers and cultural organizations (there are several foreign organizations that support cultural activities regularly within their jurisdictions). These videos will be a complement of the “Get creative” animation.

We are also going to develop printed promotional stuff. They will all be licensed, so they can be used and adapted by other CC projects (like CC-ed), and country jurisdictions.

Describe the community you are targeting. How would the project benefit the community?

We are targeting directly at students, scholars and authorities of 29 out of the 73 officially recognized universities and several higher institutes located in the main Peruvian cities, and indirectly to the rest of the potential users and supporters of our licences who live or are located in the main regions of Peru. According to the Peruvian 2007 Census, in the regions that we have targeted live over three million people within the age range of 15-29, which we consider are more likely to start using our licences initially in Peru due to their closeness to the Internet and IT in Peru, and over one million people within the age range of 20-24, which in our opinion will be more likely to get involved with our project during our visits.

Through our workshops and lectures we will do, in fact, an educational and human development work for students and professors of tertiary education in Peru, because we will show them the relevance of not-for-profit work as well as several ways to use information technologies, creative uses of law, powerful resources and free sources of information and knowledge that are new to most of them and can be used to becoming a creator, an author and /or an active participant in the information />

What is your relationship with the community you are targeting? Why are you the best individual/organization to lead this project? Do you have prior experience in related projects?

Our team is conformed by attorneys at law, leaders, and librarians, so we know problems derived from Peruvian copyright law, access to knowledge, and licenses better than anyone else here in Peru. We also have strong links with universities’ networks such as Asamblea Nacional de Rectores (National Assembly of Rectors) -, Red Peruana de Universidades (Peruvian Universities’ Network) -, Consorcio de Universidades (Universities’ Consortium) -, Universia Peru - We also have the support of the Peruvian Free Software Community.

How will you measure and evaluate your project’s impact - on your main participants? Other contributors? On the larger community?

(i) With the number of people involved in our conferences in every place we visit. (ii) With the number of people involved in workshops for becoming members of team. (iii) With the community that we are going to build in a country level, not only in Lima, the capital city. (iv) With the number of new team members, invited by the team members that we will invite. (v) With the increase of the licensed works measured in

How many participants do you expect to be involved in your project? How will you seek and sustain their involvement?

In each open conference, not less than a hundred people. After each intensive workshop, not less than 3-5 fully established new team members. We will seek their involvement by showing them all the information, resources, opportunities, acceptance and importance of CC’s work worldwide, as well as the rest of the elements referred by us in our previous answers.

Describe how your project will benefit Creative Commons' mission to increase the amount of creativity (cultural, educational, and scientific content) in "the commons".

We know that spreading the information about the existence of CC and the benefits carried by the use of IT resources and our licenses will encourage people to use them in order to make thousands of new different kinds of works available for the entire world from now on. That is why we are not only aiming at giving out the information by ourselves, but we are looking forward to establish groups of people who will be able to replicate CC’s message duly. We want to have an exponential impact in Peru.

Describe what technologies and tools your project will use. What kinds of technical skills and expertise do you bring to the project? What are your technical needs?

We will use laptops, open and propietary software, Internet connections, projectors, our website, and the videos we want to develop. The aforementioned elements belong to us or will be provided by the universities and institutions visited. We have experience giving lectures, interviews and conferences. We have the ability to speak freely to new and broad audiences. We also have academic, technical, analytical and social skills, as well as strong academic and political connections in Peru. We currently do not have technical needs.

What challenges do you expect to face, and how do you plan to overcome them?

Our only challenge is to obtain the funding for flight tickets and lodging and we plan to overcome it with this grant request. We are planning to visit cities located approximately one thousand kilometers away from Lima or even more, and since currently does not have any income source, we cannot afford to implement this project by ourselves. We know that the universities and higher education institutions outside Lima are eager to know about CC since several have already contacted us. In our experience, initial face to face approach with Peruvian people is unbeatable. We are confident about having over one hundred people to each open conference and to establish a solid local team in every city we visit by recruiting mainly university students, so it will be more of a task for us, not a real challenge.

How do you plan to sustain your project after the Creative Commons funding has ended? Detail specific plans. How do you plan to raise revenue to continue your efforts in the future?

We plan to sustain our project with the voluntary work and contributions of the local teams, mainly. Once we have a national presence, we will also be more likely to obtain funding from several universities and other private sources.

How can this project be scalable, or have a scalable impact?

We are presenting you a flexible and scalable budget, from US$ 1,317.54 to US$ 6,332.98. The more funding we get, more cities will be visited and more local teams will be established. We are aiming to establish a new team in 10 cities with the total amount requested.

As we mentioned before, we are looking forward to establish local teams who will be able to replicate CC’s message properly and also recruit more members for their local teams and so on, in order to have an exponential impact in Peru. This project has been designed to have a scalable impact, that is what we are looking for.

What resources and support do you expect Creative Commons to provide to your project to ensure its success (if any)?

The only new resource we need from CC is funding.

Describe how your organization currently communicates with its community members and network partners. (100 words)

Through conferences, lectures, meetings, emails and online conversations. We all make comments about CC’s licenses whenever we can, so we always receive new invitations to present CC’s licenses to new potential users, librarians and cultural resources managers.