Site Testing
Testing alternate donate page intros
Status: In progress
Testing conversions to Thanks page from Donate page.
| Test | Pageviews | Conversions |
|---|---|---|
| Original campaign text | 3849 | 15 |
| CC Info text | 3934 | 15 |
| Thermometer | 3858 | 16 |
| Thermometer + CC Info | 3861 | 11 |
After 11 days, thermometer has a 6% improvement over the original text. Test remains inconclusive.
Testing of Ascending vs Descending order of donation levels
Status: Completed
Testing conversions to Thanks page from Donate page.
| Test | Pageviews | Conversions |
|---|---|---|
| Ascending Donation Levels | 3436 | 4 |
| Descending Donation Levels | 3084 | 8 |
Test concluded with switching to descending full time.
