Difference between revisions of "Case Studies/Marijuana: It's Time for a Conversation"
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{{Case Study | {{Case Study | ||
| + | |importance=Medium | ||
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|Description=This is a multimedia campaign sponsored by the ACLU and the ACLU of Washington State with the goal of promoting awareness of the effects of marijuana prohibition. | |Description=This is a multimedia campaign sponsored by the ACLU and the ACLU of Washington State with the goal of promoting awareness of the effects of marijuana prohibition. | ||
|Quote=Creative Commons allowed us to take the conversation that we wanted to start and put it in the hands of our supporters and advocates. The conversation continues to grow because all our online resources are being shared globally. | |Quote=Creative Commons allowed us to take the conversation that we wanted to start and put it in the hands of our supporters and advocates. The conversation continues to grow because all our online resources are being shared globally. | ||
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|Author=ACLU of Washington | |Author=ACLU of Washington | ||
|User_Status=Creator | |User_Status=Creator | ||
| − | | | + | |License_short_name=CC BY-NC-ND |
|Format=Image, Sound, Text, MovingImage, InteractiveResource | |Format=Image, Sound, Text, MovingImage, InteractiveResource | ||
|Country=United States | |Country=United States | ||
Revision as of 20:43, 9 September 2010
Creative Commons allowed us to take the conversation that we wanted to start and put it in the hands of our supporters and advocates. The conversation continues to grow because all our online resources are being shared globally. — Sarah Davies, Internet Operations Manager, ACLU of Washington State
Overview
"Marijuana: It's Time for a Conversation" is a multimedia campaign created by the ACLU of Washington State including hours of online video, an interactive game, and a downloadable booklet.
License Usage
ACLU of Washington chose a BY-NC-ND license.
Motivations
ACLU of Washington was alerted to Creative Commons by their Internet Operations Manager, who is active in the Free Culture movement. Adoption of this open license allowed their supporters to rip and distribute DVDs, as well as feature the digital video on their sites. Hempfest Seattle featured all the videos and extended interviews on their website, which resulted in thousands of people who would not have come to the campaign website seeing and promoting the video.
