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Agenda
- Welcome & Introductions
- Affiliates Share!
- Stories about each region's communications efforts/methods
- Stories about IDing and promoting regional case studies
- HQ share experiences/lessons learned from The Power of Open
- ALL share general tips for effective communications
- Affiliates give input about what support from HQ would be most useful to their communications efforts
What works?
- quantify with data
- partner with existing open community initiatives to use CC or highlight CC use, ie. Wikipedia loves art, other contests
- take advantage of crises, revolutions, political climates conducive to CC and/or otherwise relevant
- messaging: "free stuff that would otherwise be locked up"
- emphasize global access
- bus dev - focus on high profile early adopters for developing regions
- blog and spread stories of these early adopters, leverage for getting new adopters
- recruit early adopters as CC ambassadors/advocates
- launch events leveraging local resources/businesses/museums
- focus on credibility areas - by association CC will grow in importance
- integrate CC into existing classes and education, ie. business schools and other schools/universities, across domains (not just IP or law related), ie. this is touched on by "P2PU School of Open" initiative in Education Strategy session
- search and discovery aids
What is needed?
- case studies by domain (exists, need to refine and amplify)
- one pagers on identified issues, ie. FAQ (ditto)
- enrich and increase existing resources
- look at other organizations' communications strategies
- simplify concepts
- metrics need to be more easily accessible and digestible
- information design and architecture of resources needs to be improved
- leverage volunteers around the world more
- use more audio, video and other media vs. writing when reaching out to people for stories, and generally on the web
- decrease the ask
- use external resources, ie. journalists, for obtaining stories
- explain risks taken by NOT using CC
- list of influential target areas where CC is currently lacking
- training for advocates/talking points
- latest developments by area
- evolving talking points
