Case Studies/Dan Gillmor
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Overview
Please provide an overview of the work. Describe the author or organization (location, funding/business model, partner organizations), objectives, current projects.
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License Usage
Please specify the license adopted. How is the license applied? Can you provide any available statistics? What has been the author or organization's experience with Creative Commons licenses so far – what have been the benefits and lessons learned?
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Motivations
From http://mediactive.com/epilogue-and-thanks/:
"Almost a decade after Creative Commons was founded, and despite ample evidence that licensing copyrighted works this way doesn’t harm sales, book publishers remain mostly clueless about this option, or hostile to it. As David explained to editors, the main reason I’m still getting royalty checks for We the Media is that the book has been available as a free download since the day it went into bookstores. This is how word about it spread. Had we not published it that way, given the indifference (at best) shown by American newspapers and magazines, the book would have sunk without a trace."
Impact
From http://mediactive.com/2010/12/16/data-point-lots-of-book-downloads/ and http://mediactive.com/epilogue-and-thanks/:
"In the three days since Mediactive was published here in PDF format, about 1,500 visitors here have downloaded the book, and many more have visited the Table of Contents, which connects to the HTML version. Far few have purchased the book, of course, but it’s selling — and I’ve barely begun the real marketing process, which will take place in the new year."
"Incidentally, had I signed with a traditional publisher, the book would not have reached the marketplace for a year or more from the date when I signed. With a company like Lulu, you wrap up the project and you’re off to the races. In a fast-moving area like media, that’s a huge benefit to foregoing the standard route."
Technical Details
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Media
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