Case Studies/Dan Gillmor
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Overview
Please provide an overview of the work. Describe the author or organization (location, funding/business model, partner organizations), objectives, current projects.
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License Usage
Please specify the license adopted. How is the license applied? Can you provide any available statistics? What has been the author or organization's experience with Creative Commons licenses so far – what have been the benefits and lessons learned?
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Motivations
Impact
From http://mediactive.com/2010/12/16/data-point-lots-of-book-downloads/ and http://mediactive.com/epilogue-and-thanks/:
"In the three days since Mediactive was published here in PDF format, about 1,500 visitors here have downloaded the book, and many more have visited the Table of Contents, which connects to the HTML version. Far few have purchased the book, of course, but it’s selling — and I’ve barely begun the real marketing process, which will take place in the new year."
"Incidentally, had I signed with a traditional publisher, the book would not have reached the marketplace for a year or more from the date when I signed. With a company like Lulu, you wrap up the project and you’re off to the races. In a fast-moving area like media, that’s a huge benefit to foregoing the standard route."
Technical Details
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Media
Please include any screenshots, logos, links to videos, audio files, press hits, etc. To upload a file, open a separate window and click through Special:Upload.
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