Case Studies/FONCEPT
We set up a platform for designers to display their creative and revolutionary work. — FONCEPT
OVERVIEW
FONCEPT is a Hong Kong based design sharing community website. It blends T-shirt designing and arts on local culture. Designs are submitted into a contest biweekly and everyone can vote for their favorite designs. Well-received designs will be selected and printed as T-Shirts for sales. Designers will receive reward and revenue for every t-shirt sold. Our objective is to help local designers to share and publish their designs, and also increase the awareness of consumer to try to understand what the artists wants to express in their designs.
LICENSE USAGE
BY-NC, BY-NC-SA, BY-NC-ND, hong kong licenses are available. As we talked and tried to explain the idea of CC to designers, they're more willing to make designs public if they can limit it in non-commercial usage, so we want to make these non-commercial licenses available.
Among the latest 1051 designs, 622 are all rights reserved (59.18%), 196 are NC, 84 are NC-SA and 149 are NC-ND.
MOTIVATIONS
We want to encourage designers to share their designs and we believe one way to help with that is to provide an alternative licensing model, at the end we hope that it can help designers to remix and reuse elements in their designs to create and innovate collaboratively.
As most of us are developers, we're more familiar with the concept of "free" and "openess" in terms of "opensources" and we learnt about Creative Commons when we want to know is there alternative for the similar freedom in the area of creative works.
Actually we won some appreciation from designers, who say they appreciate a local platform which respect copyright in such a way while providing a certain level of freedom. However at the very beginning we also received a lot of enquiry about why those licenses are there and what do they mean.
IMAGE
http://wiki.creativecommons.org/images/a/a4/Whale_SOS.jpg T-shirt design for "Whale Love" campaign
http://wiki.creativecommons.org/images/c/c1/Save_tree.jpg Another design
