Case Studies/DeviantART
Creative Commons is much needed ammunition in the battle against digital theft or “borrowing”. — =SeverinaSnape, deviantART, 23 November 2006
Overview
deviantART (abbreviated to ‘dA’) markets itself as the ‘world’s largest, most vibrant and relevant online community focused specifically on ART.’ Founded on 7 August, 2000 in California by Scott Jarkoff, Angelo Sotira and Matthew Stephens, dA today boasts a catalogue of over 36 million artworks called ‘deviations,’ from over 4.5 million registered users, known as ‘deviants.’ The site features a wide variety of creative expressions including animations, photographs, web skins, films, and literature, which are categorised within the customisable dA gallery according to a comprehensive structure. Members are able to form communities of interest through ‘dAmn,’ the deviantART Messaging Network, a real-time chat system which is divided into channels in addition to #devart, the official channel, and #help, the dA assistance channel.
The site is based on a subscription model of $US24.95 per year for a premium ‘Prints’ account. By subscribing, the user will earn 50% of the revenue gained from printing canvases, calendars, mouse pads, postcards, t-shirts, and magnets, for example, above a pre-set ‘base cost,’ such as $0.32 for a 4x6 inch print. Free membership allows a deviant to accrue 10% of revenue gained from the sale of their artwork in the dA Shop, which was originally dA ‘Prints’.
dA allows advertising through its adCast service, with non-profit and community-related products receiving a discounted rate in view of the site’s commitment to helping artists raise their profile and share their content. Payment is per click, with 1,250 clicks currently costing $US50. Partners include art groups, zines, and promoters of skins and themes.
Website development has occurred in versions, with upgrades being released more or less on an annual basis. A recent addition to version 5 in December 2007 allowed users to categorise their gallery art into folders.
License Usage
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Motivations
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Media
http://engine-kyo.deviantart.com/art/Support-Creative-commons-stamp-43460142 Support Creative commons stamp by *engine-kyo
