Case Studies/The Pundit
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Overview
The Pundit was a free publication released as part of Melbourne International Film Festival (MIFF) 2006 by A New Leaf Media, an independent Australian publisher and ‘word pedlar’. Edited by Tim Norton, Lefa Singleton, Jane Watkins, and Paul D’Agostino, The Pundit included reviews, news and interviews contributed by an extensive and enthusiastic writing team sourced from local student media outlets, such as SYN FM, Is Not Magazine, Express Media, Vibewire.net, The Big Issue, Arts Hub and other youth media. The publication was designed to not only be insightful, entertaining and informative, but to be an opportunity for young and emerging writers to publish work in a professional capacity.
The Pundit’s MIFF edition was released as 56-page, A4 portrait format with a print run of 10,000 copies and distributed around Melbourne outside the five main MIFF cinemas in addition to official venues. It was also available in pdf format from the website, with the articles and reviews available individually in html.
The publication was produced with the support of The Foundation for Young Australians, Crumpler Bags Australia, RMIT Union Arts, the Melbourne International Film Festival, and the Melbourne City Mission Slingshot.
Based in North Fitzroy, A New Leaf Media operates as a niche media company which strives to create alternative independent media produced by emerging media-makers. It focuses on publishing review magazines for a variety of Melbourne’s arts and cultural festivals. In the future, The Pundit will be released to coincide with various Australian arts and cultural festivals offering comprehensive guides, spreading their words from Altona to Alphington.
License Usage
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Motivations
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Media
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