Case Studies/Our World 2.0
Business unusual is the way forward. We are re-making Our World with each passing day but we need to start re-thinking the way we do things. — Sean Wood http://ourworld.unu.edu/en/welcome-to-our-world-20/
Overview
United Nations University (UNU) is a think tank for the UN system and offers prograduate degree programmes. The Our World 2.0 webzine is produced by the UNU Media Studio (changed to the UNU Media Centre in November 2010). The Studio focuses on delivering online educational materials, developing web portals, producing documentary video. These cutting-edge services are highly valued by a growing audience of academics, policy makers, university students and the general public.
License Usage
Two Creative Commons licenses are currently in use for Our World 2.0. The articles are covered with BY-NC-SA (except those shared from the Guardian Newspaper). The goal here is to ensure that as many online websites/blogs can freely syndicate the articles and thus effectively spread ideas and knowledge on how to respond to pressing global issues. For the video briefs, ND is included in the license because it is important to respect the traditional knowledge of various communities that we work with. Our World 2.0 also benefits from Creative Commons licensed photography available via flickr.
Motivations
The United Nations University Media Studio has been using Creative Commons for all materials produced since 2007. We are inspired by the notion of openness around the information societ and how this relates to content/knowledge sharing.
Impact
As of November 2010, Our World 2.0 is currently reaching over 50,000 persons each month. The video briefs are reaching an audience of nearly 1.5 million via YouTube.
Technical Details
Our World 2.0 utlizes Wordpress as its opensource content management system.
Media
File:Http://wiki.creativecommons.org/File:OurWorld-logo-web.jpg
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