Difference between revisions of "CC 2014 Annual Campaign"

CC Links

Pages where we are promoting the campaign:

• Donate Page: https://donate.creativecommons.org
• CC Thing of the Day: (Tumblr link)
• Twitter: https://twitter.com/creativecommons
• Facebook: https://www.facebook.com/creativecommons

Key Dates

Please help amplify the CC Campaign on the following dates:

• Thursday, November 20, 2014 - State of the Commons report launch
• Tuesday, December 16, 2014 - CC's 13th's birthday
• Tuesday, December 30, 2014 - Year-end ask for support

Email Signature

Here is some sample text to put under your email signatures during the campaign:

• Donate to Creative Commons: donate.creativecommons.org
• Make a donation to support Creative Commons in 2015: donate.creativecommons.org
• Invest in the future of sharing. Donate to Creative Commons today: donate.creativecommons.org

Sample Messages

• I donated to Creative Commons and hope you will too.
• I volunteer for Creative Commons because I believe in their cause. I hope you will support them by making a donation today.
• Creative Commons is fighting for sharing and innovation on the internet. Please donate to their campaign today.
• Help Creative Commons continue to maximize sharing and creativity on the web - donate today.

Email Schedule

10/22/2014

Build a commons for everyone: http://creativecommons.org/weblog/entry/44124

11/06/2014

CC in a world of worthy causes: http://creativecommons.org/weblog/entry/44284

11/19/2014

To: Major Donors, Ally Organizations, Contributors of the State of the Commons report

Subject: Sneak Peek: The State of the Commons

As a dedicated supporter and close member of our community, we are excited to share with you a preview of a new report that we will be releasing tomorrow. The State of the Commons report covers the impact and success of free and open content worldwide, and it contains the most revealing account we’ve ever published, including new data on what’s shared with a CC license.

Link to State of the Commons preview (PDF): (bit.ly link)

We found nearly 900 million Creative Commons-licensed works, dramatically up from our last report of 400 million in 2010. Creators are now choosing less restrictive CC licenses more than ever before – over half allow both commercial use and adaptations.

We’re also celebrating the success of open policy worldwide. Fourteen countries have now adopted national open education policies, and open textbooks have saved students more than 100 million dollars. These are big moves making big impacts.

We hope you’ll spread the word tomorrow to help share the value of CC and the work that we all do together.

Thank you for helping to make this possible and for your continued support of our work.

Sincerely,
Ryan

11/20/2014

State of the Commons - report launch

Week of 11/24/2014

4.0 Anniversary / Giving Guide

12/02/2014

GivingTuesday: http://www.givingtuesday.org/

12/16/2014

CC Birthday

Week of 12/29/2014

Year-End Ask

Week of 1/05/2015

Wrap up / Thank you

Social Media

Banner & Carousel

Images available here: https://drive.google.com/folderview?id=0Bzxb2ePqdwxndVRiRjFHNUZVRGs&usp=sharing

• If using, please be sure to attribute: "Images: Snowflake / Paulo Volkova / Public domain; Gift / Pham Thi Dieu Linh / CC BY"

Blog

• Build a commons for everyone: http://creativecommons.org/weblog/entry/44124
• CC in a world of worthy causes: http://creativecommons.org/weblog/entry/44284

Twitter

• https://twitter.com/creativecommons/status/524966254290145280
• https://twitter.com/creativecommons/status/530470304196608000

Facebook

• https://www.facebook.com/creativecommons/photos/a.189281837776.121337.18870062776/10152751071572777/?type=1&relevant_count=1
• https://www.facebook.com/creativecommons/photos/a.189281837776.121337.18870062776/10152790468122777/?type=1&relevant_count=1

Tumblr

• (Tumblr links)

State of the Commons

stateof.creativecommons.org

Sample Tweets

• There will be 1 billion creative works released under CC licenses by 2015. CC releases revealing new data in report: http://stateof.creativecommons.org
• The State of the Commons: CC releases most revealing data ever published. http://stateof.creativecommons.org
• The State of the Commons - CC reveals new report on impact and success of free and open content worldwide. http://stateof.creativecommons.org
• Open textbooks have saved students $100+ million dollars. Read CC's most thorough data ever on open content: http://stateof.creativecommons.org
• Over 9 million website use CC licenses. Read more about how CC licenses have changed the internet: http://stateof.creativecommons.org
• Proof that CC licenses work: New report releases revealing data on the impact and success of free and open content. http://stateof.creativecommons.org

Sample Facebook posts

• The State of the Commons: read our new report on the impact and success of free and open content worldwide. Our most revealing data since 2014. http://stateof.creativecommons.org

Press Links

• Boing Boing [tba]
• Forbes [tba]
• The Atlantic [tba]
  

Infographic Translations

List will be updated as translations are submitted

1. Bahasa Indonesia
2. Czech
3. Danish
4. Dutch
5. Finnish
6. Korean
7. Portuguese
8. Spanish (Latin America)