Difference between revisions of "Case Studies/Yunyu"

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{{Case Study
 
{{Case Study
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|translations=Ronisyahrony,Facebook,Twitter,Mozilla,WordPress,Vimeo,CBS,Blackberry
 
|Description=Yunyu is a successful unsigned singer/songwriter in Sydney, Australia, who uses Creative Commons licences for promotional purposes.
 
|Description=Yunyu is a successful unsigned singer/songwriter in Sydney, Australia, who uses Creative Commons licences for promotional purposes.
|Quote=The ease that I have allowed the use of my music for podcasters, bloggers and the like could only have helped me make my living as a musician.
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|Mainurl=http://www.yunyu.com.au
|Quote_Attribution=Yunyu
 
|Image_Header=http://www.yunyu.com.au/gallery/albums/userpics/10001/normal_IMG_8538.jpg
 
|Mainurl=http://www.yunyu.com.au  
 
 
|Author=Yunyu
 
|Author=Yunyu
 
|User_Status=Creator
 
|User_Status=Creator
|Tag=JJJ Unearthed, music, business model
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|Tag=JJJ Unearthed, music, business model, CD Baby, Earshot Music, iTunes, usync, MySpace, Facebook, YouTube
 
|License short name=CC BY-NC-SA
 
|License short name=CC BY-NC-SA
 +
|Format=Sound
 +
|Country=Indonesia
 +
|Quote=The ease with which I have allowed podcasters, bloggers and the like to use my music could only have helped me make my living as a musician.
 +
|Quote_Attribution=Yunyu
 +
|Image_Header=http://www.yunyu.com.au/gallery/albums/userpics/10001/normal_IMG_8538.jpg
 
|License=http://creativecommons.org/licenses/by-nc-sa/2.0/
 
|License=http://creativecommons.org/licenses/by-nc-sa/2.0/
|Format=Sound
 
|Country=Australia
 
 
}}
 
}}
== Overview ==
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===Ronicom===
[http://www.yunyu.com.au Yunyu] is an understated, self-proclaimed member of the emerging (and in many cases emerged) generation of bedroom-based artists who may not, without the Internet, have ever seen the cold light of day. She is a classically-trained musician, though she admits to having been bored by the restrictions of that genre.  Yunyu first saw [http://yunyu.com.au/home/bio/ success] before ever having played a live gig, via the [http://www.triplejunearthed.com Triple J Radio 'Unearthed' competition] (a new talent competition hosted by Australian national broadcaster, [http://www.abc.net.au/triplej/ JJJ]). Following her being 'unearthed,' Yunyu received radio airplay all over the globe, including some chart domination on Canadian college radio.
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[http://www.yunyu.com.au Yunyu] is an understated, self-proclaimed member of the emerging (and in many cases emerged) generation of bedroom-based artists who may not, without the Internet, have ever seen the cold light of day. She is a classically-trained musician, though she admits to having been bored by "kesunyian"  of that genre.  Yunyu first saw [http://yunyu.com.au/home/bio/ success] before ever having played a live gig, via the "Ronisyahrony"[http://www.triplejunearthed.com Triple J Radio 'Unea
 
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by Sarono
Yunyu uses the services of several online businesses to sell and share her music.  For both physical and digital distribution, Yunyu's business model utilises a number of different music platforms. She has CDs and mp3s available for purchase from US independent distributor, [http://www.cdbaby.com CD Baby].  CDs are also available from the Australian independent store [http://www.earshotmusic.com.au Earshot Music], while paid digital downloads are available from [http://www.itunes.com/store/ iTunes]. Yunyu also offers fans the option of buying CDs directly from her.
 
 
 
As with a number of independent bands, Yunyu uses the services of a company called [http://www.usync.net Usync]. The service provides a 'backstage pass' to paying fans, who can then get access to exclusive content in the 'backstage' area of the Usync website. The service essentially brings ticket sales, music sales, news announcements and other components of a music business model into the one location or interface.
 
 
 
Popular online radio station [http://www.last.fm 'Lastfm'] also assists in the proliferation of Yunyu's music, together with social networking platforms like [http://www.myspace.com/yunyu/ MySpace] and [http://www.facebook.com Facebook].
 
 
 
== License Usage ==
 
 
 
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== Motivations ==
 
 
 
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== Media ==
 
 
 
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Latest revision as of 20:49, 28 July 2014


Media
Sound
Adoption date unspecified
Tags
JJJ Unearthed, music, business model, CD Baby, Earshot Music, iTunes, usync, MySpace, Facebook, YouTube
Translations

Ronisyahrony,Facebook,Twitter,Mozilla,WordPress,Vimeo,CBS,Blackberry.


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Yunyu is a successful unsigned singer/songwriter in Sydney, Australia, who uses Creative Commons licences for promotional purposes.

The ease with which I have allowed podcasters, bloggers and the like to use my music could only have helped me make my living as a musician. — Yunyu

Ronicom

Yunyu is an understated, self-proclaimed member of the emerging (and in many cases emerged) generation of bedroom-based artists who may not, without the Internet, have ever seen the cold light of day. She is a classically-trained musician, though she admits to having been bored by "kesunyian" of that genre. Yunyu first saw success before ever having played a live gig, via the "Ronisyahrony"[http://www.triplejunearthed.com Triple J Radio 'Unea by Sarono