Difference between revisions of "Global Summit 2011/Unconference/Communications"
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*ALL share general tips for effective communications | *ALL share general tips for effective communications | ||
*Affiliates give input about what support from HQ would be most useful to their communications efforts | *Affiliates give input about what support from HQ would be most useful to their communications efforts | ||
| + | |||
| + | ===What works?=== | ||
| + | *quantify with data | ||
| + | *partner with existing open community initiatives to use CC or highlight CC use, ie. Wikipedia loves art, other contests | ||
| + | *take advantage of crises, revolutions, political climates conducive to CC and/or otherwise relevant | ||
| + | *messaging: "free stuff that would otherwise be locked up" | ||
| + | *emphasize global access | ||
| + | *bus dev - focus on high profile early adopters for developing regions | ||
| + | **blog and spread stories of these early adopters, leverage for getting new adopters | ||
| + | *recruit early adopters as CC ambassadors/advocates | ||
| + | *launch events leveraging local resources/businesses/museums | ||
| + | *focus on credibility areas - by association CC will grow in importance | ||
| + | *integrate CC into existing classes and education, ie. business schools and other schools/universities, across domains (not just IP or law related), ie. this is touched on by "P2PU School of Open" initiative in Education Strategy session | ||
| + | *search and discovery aids | ||
| + | |||
| + | ===What is needed?=== | ||
| + | *case studies by domain (exists, need to refine and amplify) | ||
| + | *one pagers on identified issues, ie. FAQ (ditto) | ||
| + | *enrich and increase existing resources | ||
| + | *look at other organizations' communications strategies | ||
| + | *simplify concepts | ||
| + | *metrics need to be more easily accessible and digestible | ||
| + | *information design and architecture of resources needs to be improved | ||
| + | *leverage volunteers around the world more | ||
| + | *use more audio, video and other media vs. writing when reaching out to people for stories, and generally on the web | ||
| + | *decrease the ask | ||
| + | *use external resources, ie. journalists, for obtaining stories | ||
| + | *explain risks taken by NOT using CC | ||
| + | *list of influential target areas where CC is currently lacking | ||
| + | *training for advocates/talking points | ||
| + | *latest developments by area | ||
| + | *evolving talking points | ||
Latest revision as of 20:41, 20 September 2011
Agenda
- Welcome & Introductions
- Affiliates Share!
- Stories about each region's communications efforts/methods
- Stories about IDing and promoting regional case studies
- HQ share experiences/lessons learned from The Power of Open
- ALL share general tips for effective communications
- Affiliates give input about what support from HQ would be most useful to their communications efforts
What works?
- quantify with data
- partner with existing open community initiatives to use CC or highlight CC use, ie. Wikipedia loves art, other contests
- take advantage of crises, revolutions, political climates conducive to CC and/or otherwise relevant
- messaging: "free stuff that would otherwise be locked up"
- emphasize global access
- bus dev - focus on high profile early adopters for developing regions
- blog and spread stories of these early adopters, leverage for getting new adopters
- recruit early adopters as CC ambassadors/advocates
- launch events leveraging local resources/businesses/museums
- focus on credibility areas - by association CC will grow in importance
- integrate CC into existing classes and education, ie. business schools and other schools/universities, across domains (not just IP or law related), ie. this is touched on by "P2PU School of Open" initiative in Education Strategy session
- search and discovery aids
What is needed?
- case studies by domain (exists, need to refine and amplify)
- one pagers on identified issues, ie. FAQ (ditto)
- enrich and increase existing resources
- look at other organizations' communications strategies
- simplify concepts
- metrics need to be more easily accessible and digestible
- information design and architecture of resources needs to be improved
- leverage volunteers around the world more
- use more audio, video and other media vs. writing when reaching out to people for stories, and generally on the web
- decrease the ask
- use external resources, ie. journalists, for obtaining stories
- explain risks taken by NOT using CC
- list of influential target areas where CC is currently lacking
- training for advocates/talking points
- latest developments by area
- evolving talking points
