Difference between revisions of "Case Studies/60Sox Study"

|Format=Image, Sound, Text, MovingImage

|Format=Image, Sound, Text, MovingImage

|Country=Australia, New Zealand

|Country=Australia, New Zealand

The site acts as a meeting point for emerging creative practitioners and creative professionals by providing members with their own online portfolio space, which others (including industry employers) can access to critique their work, monitor industry trends and source new talent in a variety of creative disciplines.  The network is divided into eight creative categories: Animation, Design, Film & Video, Interactive Media, Music & Audio, Photography, Visual Art and Writing. 60Sox uses a combination of website curation and member ratings to sort the original creative content, with highly-rated and selected items obtaining heightened exposure on the main display pages of the website. It is also user moderated, with a ‘dodgy’ button where members can flag any item that they consider might have inappropriate or infringing content.

The site acts as a meeting point for emerging creative practitioners and creative professionals by providing members with their own online portfolio space, which others (including industry employers) can access to critique their work, monitor industry trends and source new talent in a variety of creative disciplines.  The network is divided into eight creative categories: Animation, Design, Film & Video, Interactive Media, Music & Audio, Photography, Visual Art and Writing. 60Sox uses a combination of website curation and member ratings to sort the original creative content, with highly-rated and selected items obtaining heightened exposure on the main display pages of the website. It is also user moderated, with a ‘dodgy’ button where members can flag any item that they consider might have inappropriate or infringing content.

Conceived in Brisbane, Australia, by senior researcher and experienced industry producer Justin Brow, the 60Sox project launched in August 2007.  It is a collaboration of the Institute for Creative Industries and Innovation (iCi) at the Queensland University of Technology (QUT), the Australian Research Council (ARC), the Queensland and South Australian Governments, the Australian Interactive Media Industry Association (AIMIA), the Southbank Institute of Technology and the Billy Blue School of Graphic Arts.

Conceived in Brisbane, Australia, by senior researcher and experienced industry producer Justin Brow, the 60Sox project launched in August 2007.  It is a collaboration of the Institute for Creative Industries and Innovation (iCi) at the Queensland University of Technology (QUT), the Australian Research Council (ARC), the Queensland and South Australian Governments, the Australian Interactive Media Industry Association (AIMIA), the Southbank Institute of Technology and the Billy Blue School of Graphic Arts.

   

   

As an important part of its ethos of sharing as a vital part of promotion and creativity, 60Sox encourages creators to upload their materials under a Creative Commons licence using its flexible, and easy-to-follow upload system.  This best-practice system uses the CC [http://creativecommons.org/licenses/by-nc-sa/2.5/au/ Attribution–NonCommercial-ShareAlike 2.5 Australia licence] as its default for uploads, but gives users the option to change this default to another CC licence, or all rights reserved if they wish. By doing so, 60Sox actively promotes the exchange of artistic works in the digital domain and encourages creative interaction (e.g. through remixing), but at the same time retains creators’ freedom to choose a licensing model to meet their own preferences.  

As an important part of its ethos of sharing as a vital part of promotion and creativity, 60Sox encourages creators to upload their materials under a Creative Commons licence using its flexible, and easy-to-follow upload system.  This best-practice system uses the CC [http://creativecommons.org/licenses/by-nc-sa/2.5/au/ Attribution–NonCommercial-ShareAlike 2.5 Australia licence] as its default for uploads, but gives users the option to change this default to another CC licence, or all rights reserved if they wish. By doing so, 60Sox actively promotes the exchange of artistic works in the digital domain and encourages creative interaction (e.g. through remixing), but at the same time retains creators’ freedom to choose a licensing model to meet their own preferences.  

As the statistics table shows, the majority of members of 60Sox have embraced the CC option, which is hugely encouraging.  

As the statistics table shows, the majority of members of 60Sox have embraced the CC option, which is hugely encouraging.  

‘CC allows creators of original creative digital material to determine how they are prepared for their work to be used. This creates a very encouraging platform for the sharing of creativity and development of innovation. I liken this “passing-on” of creativity to cultural development in a digital world.’

‘CC allows creators of original creative digital material to determine how they are prepared for their work to be used. This creates a very encouraging platform for the sharing of creativity and development of innovation. I liken this “passing-on” of creativity to cultural development in a digital world.’

Presenting original material showing broad creative skills, this not-for-profit network places Australian and New Zealand’s young creators in a prime position to collaborate and critique work which is innovative and inspired, and moreover, to be richly rewarded for their talent.

Presenting original material showing broad creative skills, this not-for-profit network places Australian and New Zealand’s young creators in a prime position to collaborate and critique work which is innovative and inspired, and moreover, to be richly rewarded for their talent.