Since all-rights-reserved copyright is the normal default, why do I need to indicate if something is still copyrighted in this manner?
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Remember that the overarching goal in using Creative Commons licenses is to make your intentions completely clear to prospective users. That is why we recommend that you use text such as, “Except where otherwise noted, all content is licensed CC BY.” In this case, you have changed the default condition for your site, and therefore you need to indicate if something does not meet this condition, especially if it is something where all rights are reserved.