Difference between revisions of "Case Studies/Sony eyeVio"
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== Motivations ==
== Motivations ==
Creative CommonseyeVio the copyright management issue faced by many user-generated content services. Creative Commons
eyeVio with a to media consumers the freedom to take content across devicesthe media producers to keep control of their creations.
== Media ==
== Media ==
Revision as of 19:13, 23 June 2008
eyeVio’s approach to let users directly apply Creative Commons licences to their videos makes transferring files between multiple devices a worry-free experience. — Sony eyeVio team
Sony eyeVio is an Internet and mobile service in Japan that offers high quality videos for friends and families to upload and share. Described by Sony CEO Sir Howard Stringer as a primary element in the company's ‘quiet software revolution,’ eyeVio strategically complements existing Sony Group assets and businesses. Launched on 29 April 2007 as a Japanese-language video-sharing platform, the eyeVio site makes use of DHTML, AJAX, and a selection of web 2.0 techniques, with content divided into recommended videos and channels. A key feature of eyeVio is the ability to connect directly with Sony hardware devices, such as mobile phones, the PSP and Sony video Walkmen. Highlighting interoperability, users are able to upload files in a wide variety of formats, and are able to specify who can view their content, and how long a video will remain available on the service.
Unlike most video-sharing sites such as YouTube, which relies on a policy of ‘wait-and-see,’ eyeVio’s staff monitor and review every upload to the site and delete any material they consider to be in breach of copyright laws. This is a significant selling point for businesses in assuring the legitimacy of the content, thereby minimising their exposure to risk.
eyeVio’s approach to let users directly apply the six Creative Commons licences to their videos makes transferring videos between multiple devices a worry-free experience. Currently almost 100% of downloadable videos on eyeVio use Creative Commons licences: the site now requires a video creator to apply Creative Commons licences before allowing download functionalities.
The licence selector offers the user a choice of the six available CCPL.
As Vice President of Sony Media Software and Services Takeshi Homna stated in an interview with Creative Commons, the target market for eyeVio was largely for the sharing of video noncommercially among "friends and family." This shaped the two aims that Sony intended to achieve by adopting CC licensing. First, to make it easy for average consumers to use and load content onto their devices, Sony was searching for a way to avoid the copyright management issue faced by many user-generated content services. Second, Homna pointed out that without free available content there would be "nothing" to go on the various players, mobile devices, and other products offered by Sony. In both cases, Creative Commons suggested itself as a useful option.
Moreover, Creative Commons provided eyeVio with an alternative that provided a better balance of permissible activities available to consumers and creators than a more traditional "all rights reserved" model. In short, while it gave media consumers the freedom to take content across devices, it also provided the flexibility to allow media producers to keep control of their creations.
Since the site's launch in 2007, the eyeVio site has become a large aggregator of user-generated, liberally licensed Creative Commons video. The content available ranges from short-format amateur footage to longer shows and podcasts. This includes entertainment oriented material, as well as more serious, educational media.
One notable example in this latter category is the Daily English Show, a popular CC BY licensed internet show based out of Niseko, Hokkaido, Japan, that provides learning materials for English students. Some past episodes of the show are viewable on EyeVio here and here.