Difference between revisions of "Case Studies/National Library of Australia 'Click and Flick'"

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|Overview=[http://www.pictureaustralia.gov.au/contribute/participants/Flickr.html Click and Flick] is a [http://www.nla.gov.au/ National Library of Australia (NLA)] initiative to open their online pictorial gateway, [http://www.pictureaustralia.gov.au PictureAustralia], to contributions from the Australian public.  Launched in January 2006 in collaboration with Yahoo7!’s [http://www.flickr.com Flickr] photo-sharing site, Click and Flick enables individuals to contribute their own images to two dedicated Flickr image pools: [http://www.flickr.com/groups/pa_ourtown/ ‘PictureAustralia: Ourtown’] and [http://www.flickr.com/groups/PictureAustralia_ppe/ ‘PictureAustralia: People, Places and Events’].   
[[Image:Baloons.jpg]] <br/>
 
by [http://www.flickr.com/photos/jirrupin/ Jirrupin] | [http://creativecommons.org/licenses/by-nc/2.0/ BY-NC]
 
== Overview ==
 
[http://www.pictureaustralia.gov.au/contribute/participants/Flickr.html Click and Flick] is a [http://www.nla.gov.au/ National Library of Australia (NLA)] initiative to open their online pictorial gateway, [http://www.pictureaustralia.gov.au PictureAustralia], to contributions from the Australian public.  Launched in January 2006 in collaboration with Yahoo7!’s [http://www.flickr.com Flickr] photo-sharing site, Click and Flick enables individuals to contribute their own images to two dedicated Flickr image pools: [http://www.flickr.com/groups/pa_ourtown/ ‘PictureAustralia: Ourtown’] and [http://www.flickr.com/groups/PictureAustralia_ppe/ ‘PictureAustralia: People, Places and Events’].   
 
  
 
:‘At PictureAustralia, we’ve approached the challenges of the digital age with a big vision – believing it should be possible to search a comprehensive pictorial record of Australian history and endeavour from one place.  More than that, though, the vision is to invite all Australians to place their own image collections there too, so we all play a part in telling the full story.’ -  [http://www.nla.gov.au/nla/staffpaper/2006/documents/Big-Vision.pdf Fiona Hooton, National Library of Australia]
 
:‘At PictureAustralia, we’ve approached the challenges of the digital age with a big vision – believing it should be possible to search a comprehensive pictorial record of Australian history and endeavour from one place.  More than that, though, the vision is to invite all Australians to place their own image collections there too, so we all play a part in telling the full story.’ -  [http://www.nla.gov.au/nla/staffpaper/2006/documents/Big-Vision.pdf Fiona Hooton, National Library of Australia]
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After positive experiences with voluntary Creative Commons licensing with the original PictureAustralia groups, 'Australia Day' and 'People, Places and Events,' when the NLA launched the new 'Ourtown' group in January 2007, they decided to experiment with making Creative Commons licensing compulsory. However, in August 2007 the NLA reversed this decision, reverting to optional licensing for its remaining Flickr groups (‘People, Places and Events’ and ‘Ourtown’). This change was made at the prompting of several members of the photography community, and was intended to ensure that photographers could retain maximum control over how they chose to license their work.
 
After positive experiences with voluntary Creative Commons licensing with the original PictureAustralia groups, 'Australia Day' and 'People, Places and Events,' when the NLA launched the new 'Ourtown' group in January 2007, they decided to experiment with making Creative Commons licensing compulsory. However, in August 2007 the NLA reversed this decision, reverting to optional licensing for its remaining Flickr groups (‘People, Places and Events’ and ‘Ourtown’). This change was made at the prompting of several members of the photography community, and was intended to ensure that photographers could retain maximum control over how they chose to license their work.
== Motivations ==
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|Motivations=As the above Flickr group statement shows, the NLA adopts Creative Commons licensing in part because of the practical benefits it provides, by ensuring that the library has the rights it needs to harvest, maintain and promote the collection, while still allowing the individual to retain control over how their image is made available.  In an interview published in the program of the iCommons iSummit 2006, Fiona Hooton, manager of PictureAustralia, indicated that the Creative Commons licences were first suggested by PictureAustralia's web manager for this reason.  
As the above Flickr group statement shows, the NLA adopts Creative Commons licensing in part because of the practical benefits it provides, by ensuring that the library has the rights it needs to harvest, maintain and promote the collection, while still allowing the individual to retain control over how their image is made available.  In an interview published in the program of the iCommons iSummit 2006, Fiona Hooton, manager of PictureAustralia, indicated that the Creative Commons licences were first suggested by PictureAustralia's web manager for this reason.  
 
  
 
However, the NLA also has philosophical motivations for promoting Creative Commons. As Ms Hooton puts it, Creative Commons licensing ‘encourages content contributors to think in terms of a librarian keeping in mind the public benefit of providing maximum access to content as part of Australia’s national collection’.  
 
However, the NLA also has philosophical motivations for promoting Creative Commons. As Ms Hooton puts it, Creative Commons licensing ‘encourages content contributors to think in terms of a librarian keeping in mind the public benefit of providing maximum access to content as part of Australia’s national collection’.  
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Ms Hooton has also indicated that the NLA’s decision to use Creative Commons licensing was in part motivated by the benefits open content licensing provides for the users of PictureAustralia. Because of the prohibitive cost of obtaining copyright clearances for such a large pool of material, most of the photographs available through PictureAustralia are listed as ‘all rights reserved’. Although a number of the participating institutions have general policies permitting ‘private and domestic’ use of their images, many pictures in the collection require permission to be sought from the owner institution for reproduction. By requiring creators who upload their own photographs through Flickr to open license their material from the outset, the NLA is hoping to ‘develop a pool of Creative Commons licenced [sic] images which can be generally used without needing to seek additional permission’.
 
Ms Hooton has also indicated that the NLA’s decision to use Creative Commons licensing was in part motivated by the benefits open content licensing provides for the users of PictureAustralia. Because of the prohibitive cost of obtaining copyright clearances for such a large pool of material, most of the photographs available through PictureAustralia are listed as ‘all rights reserved’. Although a number of the participating institutions have general policies permitting ‘private and domestic’ use of their images, many pictures in the collection require permission to be sought from the owner institution for reproduction. By requiring creators who upload their own photographs through Flickr to open license their material from the outset, the NLA is hoping to ‘develop a pool of Creative Commons licenced [sic] images which can be generally used without needing to seek additional permission’.
 
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[[Image:Baloons.jpg]] <br/>
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by [http://www.flickr.com/photos/jirrupin/ Jirrupin] | [http://creativecommons.org/licenses/by-nc/2.0/ BY-NC]

Revision as of 20:31, 22 April 2008



License Used
lots of them
Media
Image
Adoption date unspecified
Tags
Flickr, history
Translations

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Click and Flick is a National Library of Australia initiative to open PictureAustralia to photographic contributions from the general public.

The Flickr project is helping PictureAustralia to capture both past and present reflections of Australia and its people. — Fiona Hooton, National Library of AustraliaBaloons.jpg
by Jirrupin | BY-NC