Case Studies/Marijuana: It's Time for a Conversation
Creative Commons allowed us to take the conversation that we wanted to start and put it in the hands of our supporters and advocates. The conversation continues to grow because all our online resources being shared globally. —
"Marijuana: It's Time for a Conversation" is a multimedia campaign created by the ACLU of Washington State including hours of online video, an interactive game, and a downloadable booklet.
ACLU of Washington chose a BY-NC-ND license.
ACLU of Washington was alerted to Creative Commons by their Internet Operations Manager, who is active in the Free Culture movement. Adoption of this open license allowed their supporters to rip and distribute DVDs, as well as feature the digital video on their sites. Hempfest Seattle featured all the videos and extended interviews on their website, which resulted in thousands of people who would not have come to the campaign website seeing and promoting the video.