Jamendo logo, used with permission
More than a music sharing platform we are economically supporting and promoting the long tail of music. — Laurent Kratz, Jamendo’s CEO and Founder
Jamendo is a unique music platform aiming to assist artists ‘promote, publish, and be paid for’ their music. Founded in Luxembourg by free culture enthusiasts Sylvain Zimmer, Laurent Kratz and Pierre Gérard in May 2004, Jamendo has established a dedicated international community of followers. Utilising peer-to-peer distribution methods, such as BitTorrent and eMule, coupled with Creative Commons and Free Art licensing, Jamendo emphasises the legal distribution of content. Its business model is based on the concept that the wide dissemination of content across networks leads to popularity and prominence: ‘Be known and recognized. Spread your music worldwide.’
Jamendo is the first site to offer its contributors 50% of revenue gained from advertising. By registering for this optional programme, artists share in the site’s profits according to their page views. In addition, Jamendo offers the ability for users to donate directly to their favourite artists through a PayPal ‘tip jar’ facility. Artists receive close to 100% of moneys donated: a small administrative fee is deducted. This has been the first serious attempt of a file-sharing site to provide a direct way to compensate musicians for their work. Furthermore, by adopting Creative Commons, the site offers the possibility to distribute music freely, while preserving the basic rights of the artist.
As a portmanteau of ‘jam’ and ‘crescendo,’ the Jamendo platform unites:
- A legal framework to support artists, through Creative Commons and Free Art Licensing;
- An integrated rating and recommendation system adapted from iRATE, a collaborative filtering system for music;
- Free, simple, and quick access to music through tag searches;
- Use of common peer-to-peer technologies, such as BitTorrent and eMule for album download and content streaming;
- mp3 and Ogg Vorbis file formats;
- Mechanisms to make direct donations to the artists through PayPal.
Each artist is assigned a personal profile which includes links to their works including information about licensing, photos, event announcements, user-submitted reviews, and a discussion forum. As of 5 November, 2007, Jamendo hosted over 5000 albums and 336,000 artists:
- Available hours of music 4592
- Number of album tracks 70996
- Number of available albums 5369
- Number of registered artists 336914
- Number of registered members 196851
- Number of known concert dates 2905
- Total size of distributed files 2.52 TB
- Number of distributed files 289418
- Finished BitTorrent downloads 2310084
- Data transfered with BitTorrent 106.74 TB
- Number of available languages 26
- Number of reviews 54288
By 21 May 2008, Jamendo had significantly increased their offerings, in featuring 9249 albums, 56904 album reviews, and 338131 active members.
Jamendo emphasises that it is:
- A nonexclusive platform: the artist remains the owner of their music, which they are free to distribute by any other means at their disposal. Jamendo maintains a strong commitment to complementing traditional music distribution methods, such as CD sales.
- A zero-cost platform: Jamendo provides hosting for free. Site costs are kept low by using P2P distribution. Minimal advertising is included on the site and included in audio streams to raise revenue.
- A free platform: Artists reserve the right to remove their content from the site at any point, and are thus not prevented from signing exclusive contracts with record companies.
Jamendo is the first site to offer its contributors 50% of revenue gained from advertising. By registering for this optional programme, artists share in profits according to following formula: total page views per artist (across the album, lyrics, and review pages) divided by the number of page views of the artists registered to the programme. The artist will then earn 50% of the Jamendo shares. In addition, Jamendo offers the ability for users to donate directly to their favourite artists through a PayPal ‘tip jar’ facility. Artists receive close to 100% of moneys donated: a small administrative fee is deducted. This has been the first serious attempt of a file-sharing site to provide a direct way to compensate musicians for their work. The operation of this scheme is depicted below: http://mirrors.creativecommons.org/blimg/jamendo-revenue-share.png
Artists are encouraged to increase their revenue by:
- embedding the Jamendo Player featuring their album into blogs and websites;
- advertising the link to Jamendo on flyers, artists sites etc.;
- spreading the word about Jamendo: the more popular the site, the greater the hit count and thus the greater the revenue.
On 29 October 2007, economist Aaron Schiff from 26econ.com wrote on the progress of voluntary donations on Jamendo, providing statistics as follows, in addition to the Excel file of the data. This sits alongside Jamendo’s donation statistics.
On analysis, Schiff found that total donations were small:
- Jamendo currently claims about 69,000 songs are available for download… Over the 22 months there were 1,454 donations made, for a total value of US$21,150. So each artist is receiving very little money, if anything. Here’s the number and value of donations each month:
- Looking at the raw data, people generally make donations of round numbers, mostly multiples of 5 dollars or 5 Euros. There were a few odd donations though, like 5.99 or 6.49. The largest donation was about $204. The smallest was $5, which is the default minimum donation that the website suggests. Across all donations the average was $14.55. This graph shows the average and standard deviation of monthly donations across time:
- There’s a slight trend upwards over time in the average monthly donation, but a linear trend is not statistically significant. As you might expect, the distribution of donations (across all months) is skewed. Most donations cluster around relatively low values, but there are a number of higher donations. There were 12 donations of $100 or more. Here’s the histogram of all donations:
- Attracting VC funding in July 2007 from Luxembourg-based Mangrove Capital Partners, an early investor in Skype, Laurent Kratz, Jamendo’s CEO and Founder, stated:
- ‘With this funding, we plan to become the undisputed global player of free music. More than a music sharing platform we are economically supporting and promoting the long tail of music. We have a proven business model where music is not only proposed for free to end consumers but we are also closing an increasing number of partnership agreements and licensing deals.’
The lessons able to be learned from the Jamendo site by other online publishers (particularly e-book entrepreneurs, in this instance) have been summarised by Robert Nagle as follows:
- 1. There are many content creators willing to give their content away;
- 2. Tools for distributing, cataloguing, and rating this content are constantly improving;
- 3. The openness permitted by Creative Commons offers a way for independents to compete against various mainstream media operations;
- 4. Audio books can easily go the ‘way of Jamendo’, as has been demonstrated with podiobooks.com;
- 5. Although the site has yet to produce a lot of revenue, it does so without DRM. This may cause difficulties in verification.
Nagle concludes that ‘Jamendo is an inspiration for people in the content creation field regardless of genre.’
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