Case Studies/Deproduction

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Deproduction is a Denver-based video production company that has a variety of media incarnations, from Public Access TV aggregate Denver Open Media to civic pixel, an open-source web development group. All the material produced for DOM is released under a CC BY-NC-SA license, making it freely sharable and remixable as long as the creators are properly attributed, reproductions are noncommercial in intent, and any derivative works are shared under the same license. The project has been so successful that the team behind it recently received a Knight NewsChallenge Grant to reproduce their system at Public Access TV stations around the U.S. Read more about Deproduction in our Featured Commoner Interview.

We require Creative Commons because it’s a perfect solution for the kind of content we exist to support: noncommercial content aimed at exposing alternative points of view to as wide an audience as possible. Also, we have a vision for transforming the Public Access TV community into a true media network, making hundreds of thousands of hours of user-generated content available to the masses, and that could not be possible with a traditional copyright approach. β€” Tony Shawcross