Business

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Revision as of 20:52, 13 August 2007 by Jon Phillips (talk | contribs) (Advertising)
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This is where various business approaches in and around Creative Commons' activities are discussed. Please help by adding to this page.

Approaches

License Content

Right now you can license content on your project. Sharing immediately benefits a business by spreading content and the CC license you select empowers users to do what you allow with it.

Rights Brokering

Since Creative Commons licenses are non-exclusive, companies can act as rights brokers to make other commercial agreements with copyright holders.

There is a more technical example of this on CC Labs.

Examples
  • Magnatune
    • All content is licensed restrictively with a Creative Commons license, but commercial rights are brokered for standard set fees for various uses/distribution options (film, radio, youtube, etc).
  • http://pumpaudio.com

Media Hosting Site

So, you are hosting media, possibly user-generated-content, or just standard media on a site. Here are some standard best use case items for how to build Creative Commons licensing and standards into your site for sharing, business and Search Engine Optimization (SEO).

Advertising

There are several approaches to effectively using advertising around or in CC licensed media.

Social Media Advertising

Share profits from adverstising with Social Media Advertising.

See Also