Difference between revisions of "CC 10th Birthday/10th Birthday Brainstorming"

Please use this page to post you ideas about events or activities that could be undertaken to celebrate Creative Commons' 10th Birthday in 2012.

You may also add to or edit ideas already listed below. For each new idea, please include a description, a contact, and some discussion of the pros, cons and costs.

Power of Open 2

Have affiliates contribute case studies from their jurisdictions/regions to a website over a specified time, with the best case studies then selected and published in a Power of Open 2 booklets. Similar to the existing case studies project, but with a deliberately international focus; a more streamlined style for case studies; a separate website (so can be promoted and searched more effectively); and an incentive to create quality case studies (ie possible publication).

Contact: Jessica Coates; Jane Park

Pros:

• Engages affiliates and draws on their knowledge and expertise, without too much effort on their part
• Showcases CC as an international movement
• Gives recognition to best practice CC adopters
• provides examples of how CC is being used across multiple domans
• Builds on the success of Power of Open 1
• Creates a usable resource, including materials that can be used by individual affiliates
• Good potential for publicity, based on case studies chosen

Cons:

• Similar to existing case studies project
• need to ensure quality of case studies

Costs:

• website design
• printing and design
• publicity and coordination

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CC Global Resource Archive

Create a dedicated website/archive where CC affiliates can contribute CC educational resources in their local language. Teams can choose to contribute existing resources or create new ones, and contribute anything from fact sheets to slideshows to animations to videos of presentations. The goal is to recognise the work being undertaken by affiliates while at the same time create collection of multi-lingual, international resources all aimed teaching people about what CC is and how it works. Ideally at least one resource would be provided by every CC affiliate.

Contact: Jessica Coates

Pros:

• uses 'stories' approach to teach about CC
• low cost and low effort
• engages and recognises the work of CC's broader global community, without placing undue pressure on individual teams
• promotes CC as a global movement, and recognises the work of CC affiliates
• creates a useful resource that fills a gap by making multi-lingual CC material more readily identifiable and available
• could potentially be left open at end of celebrations, allowing affiliates to continue to contribute resources indefinitely

Cons:

• not 'showy' or likely to lead to significant publicity

Costs:

• creation and curation of website - preferably not on existing wiki, to make it more of a 'showcase'
• some publicity, again to make it a 'showcase' engagement activity
• affiliates will have to pay for any new resources produced

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CC Viral Pinata

Create a virtual 'pinata' that can be emailed to people, containing CC-licensed materials. This could be in the form of a digital object or link.

Contact: Diane Cabell, Jon Phillips

Pros:

• Engages with the general public
• Creates a minimum effort way for people to celebrate and show support for CC
• Could go viral

Cons:

• If it doesn't go viral will have minimum impact
• Would need technical expertise to establish how to do the pinata/if it's possible

Costs:

• Technical contractor to create the pinata

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CC Global Festival

Run a week of CC events and activities online, similar to Open Education or Open Access week. Events could include webinars, salons, workshops, parties, videos, mash ups etc. Anyone can contribute an event or activity, including affiliates, creators, friends of CC, the general public etc.

Contact:

Pros:

• high engagement potential; open to everyone, not just those already involved in CC
• low cost - just setting up website and publicity

Cons:

• would need to 'create a buzz' to encourage participation

Costs:

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Translate Public Domain Works

Have each CC team translate a single public domain/open work into their own language, or translate a public domain work from their region into another language, then remix them with free culture works, graphic material from the public domain, etc. Culminating in a fun/creative finale on the 10th anniversary. All resulting products would be released under CC licences. Could be run as a competition.

Contact: Alek Tarkowski

Pros:

• Showcases CC as an international movement
• Highlights the importance of the public domain
• Affiliate engagement at low cost

Cons:

• Using a public domain work would not be 'directly' CC
• would need to work to get 'buzz' around it

Costs:

• minimal - publicity and coordination

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CC Video Festival/Competition

Run a competition for user-generated videos promoting CC.

Contact:

Pros:

• Engages with creative community and general public
• Creates re-usable resources

Cons:

• Has been done before

Costs:

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CC Celebrity Video

Create a video in which CC-friendly celebrities read out the CC licence/deed/vision, or a CC-licensed work.

Contact:

Pros:

• potential for high publicity impact
• fun and different

Cons:

• difficult to get celebrity involvement - lots of effort in locating celebrities and getting agreement
• could be high cost

Costs:

• video production
• contacting celebrities and getting agreement
• website
• publicity

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CC Affiliate Multilingual Video

Create a video in which CC affiliates read out the CC licence/deed/vision in their local languages, or a CC licensed work. Cut together preofessionally like the "a Shared Culture" video: http://creativecommons.org/videos/a-shared-culture

Contact:

Pros:

• fun, will result in good resource
• showcases international faces of CC
• potential to go viral

Cons:

• requires substantial coordination and affiliate participation

Costs:

• video production
• promotion

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Corporate Banners

Create a banner or other series of branding/materials that corporate friends of CC (Google, Wikimedia, Mozilla etc) can use to publicise CC over a particular day/week/month.

Contact:

Pros:

Cons:

Costs:

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Twitter Outreach Campaign

Use CC's strong twitter following to engage public with CC through a series of tweets focusing on CC trivia, history, questions (eg "what is your favourite song to re-mix?") etc.

Contact:

Pros:

• potential to go viral
• low effort, fun engagement with friends of CC
• good way of highlighting history and information on CC in a readily accessible form

Cons:

• not clear re-usable product

Costs:

• minimal - staff time

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Big Buck Bunny video

Create a custom Big Buck Bunny video for CC's birthday

Contact:

Pros:

• potential to go viral
• low effort, fun engagement with friends of CC
• good way of highlighting history and information on CC in a readily accessible form

Cons:

• not clear re-usable product

Costs:

• minimal - staff time

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CC Website Easter Eggs

Contact:

Pros:

Cons:

Costs:

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CC Infographics

Creation of infographics about CC, success + future, to use around the world. Have domain-specific, region-specific. Contact: Chiaki Hayashi?

Pros:

• Viral spread of 10th bday and CC awareness generally.

Cons:

• requires effort to get public buy-in
• can't guarantee quality of work in advance

Costs:

• publicity and promotion
• website set up

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CC Media Stories

Create domain- and region-specific set of story pitches for the media. Collect and target major media contact(s) from each jurisdiction. Contact:

Pros:

• Viral spread of 10th bday and CC awareness generally.

Cons:

Costs:

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Global Public Events

Encourage others to run CC 10th birthday events and activities worldwide by providing an events template, similar to that used by Mozilla (link?). This would including suggesting different levels of events people could undertake (meetups, workshops, talks, salons etc) and providing coordinating branding and communications assistance.

Pros:

• engages broader community beyond existing affiliates
• encourages grassroots recognition and celebration of CC

Cons:

• work would still be required to ensure a decent number of events
• no quality control over events and messaging

Costs:

• staff time drawing up templates, encouraging events and facilitating branding and communication

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CC Swag competition

Bring back the CC Swag competition, where people take creative photos of CC swag and upload them to Flickr under CC BY. See past examples here: http://www.flickr.com/groups/ccswagcontest07/ and here: http://www.flickr.com/groups/ccswagcontest06/

Pros:

• good public engagement
• has been successful in the past
• past contributions have been widely used by the CC community

Cons:

• requires effort to get public participation
• not a 'fresh' idea

Costs:

• staff and affiliate time to get public participation

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CC Gallery

Encourage affiliates, members of the public, CC celebrity friends etc to contribute any and all materials they can to a single online space, all celebrating CC's 10th brithday.

Pros:

Cons:

Costs: