Case Studies/Nine Inch Nails The Slip - Revision history

Margie37m at 21:00, 12 July 2012

2012-07-12T21:00:08Z

Ronessa37u at 20:11, 9 July 2012

2012-07-09T20:11:04Z

U.S. Curator: add category

2011-09-07T16:52:01Z

add category

Akozak at 19:54, 9 September 2010

2010-09-09T19:54:51Z

CCID-jane at 13:39, 3 September 2010

2010-09-03T13:39:01Z

CCID-jane at 18:09, 31 August 2010

2010-08-31T18:09:32Z

JesseWeinstein: rm spam

2010-04-18T05:49:15Z

rm spam

OpenIDUser257 at 11:17, 10 March 2010

2010-03-10T11:17:40Z

Karen jones: /* Motivations */

2010-02-25T21:05:03Z

‎Motivations

Hantzyboi: /* Media */

2010-01-28T12:24:00Z

‎Media

@@ Line 77: / Line 77: @@
 Emphasising the importance of tour promotion and the smartness of this strategy in ensuring ongoing revenue streams, RandomCake responds:
-:‘@the constant skeptic, Well, I’m not sure Trent really cares about every day record sales these days, these free downloads really help with tour sales, and tours are a lot more profitable than CD sales, then there are the limited edition items such as vinyl and numbered CDs which really help to rake it in (Ghosts had an ‘Ultra Limited Edition Package’ at $300, and there were 2,500 of them so that’s $750,000 made there!)  Then there are other options, so without selling huge quantities there is large profit, and by giving away large quantities he gains mass appeal! Win win all round!’
+:‘@the constant skeptic, Well, I’m not sure Trent really cares about every day record sales these days, these free downloads really help with tour sales, and tours are a lot more profitable than CD sales, then there are the limited edition items such as vinyl and numbered CDs which really help to rake it in (Ghosts had an ‘Ultra Limited Edition Package’ at $300, and there were 2,500 of them so that’s $750,000 made there!)  Then there are other options, so without selling huge quantities there is large profit, and by giving away large quantities he gains mass appeal! Win win all round!’ [http://www.humphreyandbrand.co.uk Humphrey and Brand Residential Lettings]
 In the week following this release, NIN led [http://blog.wired.com/music/2008/03/nine-inch-nai-1.html Amazon.com’s mp3 chart], with Radiohead coming in at number 5. As ''Wired''’s Eliot Van Buskirk muses: ‘There's a lesson for the labels in there somewhere.’

@@ Line 58: / Line 58: @@
 == Motivations ==
-Releasing under Creative Commons licences has been a successful strategy for NIN: the manoeuvre has accrued substantial profit and prominence in the world-wide press.  As [http://www.techdirt.com/articles/20080304/162842435.shtml widely reported] on 4 March 2008, the $300 ultra deluxe edition of ''Ghosts I-IV'', limited to 2500 copies, sold out in a matter of days.  With fans still keen to seek ‘personalisation, authenticity, embodiment’ in the hard copy, [http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php Kevin Kelly] notes that considerable incentives remain surrounding items released for ‘free.’  In relation to the release of the deluxe editions and associated products, [http://gondwanaland.com/mlog/2008/03/04/nin-ghosts/ Mike Linksvayer] observes: ‘If an artist typically makes $1.60 on a $15.99 CD sale, profit from sales of the limited edition already matches profit from a CD selling hundreds of thousands of copies.’
+Releasing under Creative Commons licences has been a successful strategy for NIN: the manoeuvre has accrued substantial profit and prominence in the world-wide press.  As [http://www.techdirt.com/articles/20080304/162842435.shtml widely reported] on 4 March 2008, the $300 ultra deluxe edition of ''Ghosts I-IV'', limited to 2500 copies, sold out in a matter of days.  With fans still keen to seek ‘personalisation, authenticity, embodiment’ in the hard copy, [http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php Kevin Kelly] notes that considerable incentives remain surrounding items released for ‘free.’  In relation to the release of the deluxe editions and associated products, [http://gondwanaland.com/mlog/2008/03/04/nin-ghosts/ Mike Linksvayer] observes: ‘If an artist typically makes $1.60 on a $15.99 CD sale, profit from sales of the limited edition already matches profit from a CD selling hundreds of thousands of copies.’ [http://www.bluebanana.com/section.php/735/1/body-piercing-jewellery body jewellery]
 Celebrating their North American tour with a free EP sampler [http://dl.nin.com/lightsinthesky/signup ''Lights In the Sky''], [http://ninblogs.wordpress.com/2008/06/05/new-band-new-tour-sampler/ Trent Reznor adds]:
@@ Line 72: / Line 73: @@
 In response to these statements of fan fealty, ‘the constant skeptic’ notes:
-:‘@glenn that is exactly what Reznor is hoping he will do, convince his fans that he is the man so that the next time something is for sale they will buy it up.  It is called selling free, and it works every time, especially in the online arena.  Still, it is a masterful move and shows that he knows how to manage his brand better than anyone else out there right now, besides maybe radiohead.’
+:‘@glenn that is exactly what Reznor is hoping he will do, convince his fans that he is the man so that the next time something is for sale they will buy it up.  It is called selling free, and it works every time, especially in the online arena.  Still, it is a masterful move and shows that he knows how to manage his brand better than anyone else out there right now, besides maybe radiohead.’ [http://www.degree-essays.com/sample-essays/nursing/ nursing essays]
 Emphasising the importance of tour promotion and the smartness of this strategy in ensuring ongoing revenue streams, RandomCake responds:

← Older revision		Revision as of 16:52, 7 September 2011
Line 87:		Line 87:

	[[Image:NIN The Slip.jpg]]		[[Image:NIN The Slip.jpg]]
		+
		+	[[Category:USA]]

@@ Line 1: / Line 1: @@
 {{Case Study
 |Description=''The Slip'', a ten-track album by American band Nine Inch Nails (NIN), is the second artistic release made available to fans ‘for free’ under a Creative Commons licence.
 |Quote=thank you for your continued and loyal support over the years - this one’s on me
 |Quote_Attribution=[http://ninblogs.wordpress.com/ Trent Reznor]
@@ Line 8: / Line 12: @@
 |Image_attribution=[http://www.archive.org/details/nine_inch_nails_the_slip Nine Inch Nails ''The Slip''] art direction by Rob Sheridan and Trent Reznor. Album image available under
 |Image_license=http://creativecommons.org/licenses/by-nc-sa/3.0/us/
-|Mainurl=http://theslip.nin.com/
+|importance=High
-|Author=Nine Inch Nails
+|quality=A-Class
 |License_short_name=CC BY-NC-SA
 |License=http://creativecommons.org/licenses/by-nc-sa/3.0/us/
 }}
 == Overview ==

@@ Line 1: / Line 1: @@
 {{Case Study
 |importance=High
 |Description=''The Slip'', a ten-track album by American band Nine Inch Nails (NIN), is the second artistic release made available to fans ‘for free’ under a Creative Commons licence.
 |Quote=thank you for your continued and loyal support over the years - this one’s on me

@@ Line 18: / Line 18: @@
 :‘It’s loud, abrasive, difficult, angry, explosive, and, oh yeah, absolutely free.’ [http://www.suburbanchicagonews.com/beaconnews/lifestyles/939113,2_5_AU09_LISTENUP_S1.article ''Beacon News'']
-Two months after the release of [http://wiki.creativecommons.org/Nine_Inch_Nails_Ghosts_I-IV ''Ghosts I-IV''][http://www.portablesolarpanels-forsale.com/solar-energy-facts ,] prominent and polemic American noir rock band [http://nin.com/ Nine Inch Nails] has licensed a second album under Creative Commons, [http://theslip.nin.com/ ''The Slip''].  Pitched as ‘one hundred percent free’ by front man Trent Reznor, ''The Slip'' (aka ''Halo 27'') has been proclaimed as a further challenge to the music industry, defining an alternative path for musicians interested in the self-promotion of works.  Available for digital download in an array of formats – mp3, lossless FLAC, m4a, and the impressive higher-than-CD quality 24-bit, 96kHz .wav files via torrents – the ten tracks are readily remixable via their multi-track audio source files at http://remix.nin.com [http://the-free-energy.com/blog/ ''.'']  The release also includes a pdf with artwork and credits.
+Two months after the release of [http://wiki.creativecommons.org/Nine_Inch_Nails_Ghosts_I-IV ''Ghosts I-IV''], prominent and polemic American noir rock band [http://nin.com/ Nine Inch Nails] has licensed a second album under Creative Commons, [http://theslip.nin.com/ ''The Slip''].  Pitched as ‘one hundred percent free’ by front man Trent Reznor, ''The Slip'' (aka ''Halo 27'') has been proclaimed as a further challenge to the music industry, defining an alternative path for musicians interested in the self-promotion of works.  Available for digital download in an array of formats – mp3, lossless FLAC, m4a, and the impressive higher-than-CD quality 24-bit, 96kHz .wav files via torrents – the ten tracks are readily remixable via their multi-track audio source files at http://remix.nin.com.  The release also includes a pdf with artwork and credits.
 Pre-empting the album release, the single ''Discipline'' was distributed freely via the official NIN site in April 2008, and a second, ''Echoplex'', was released for free from [http://www.ilike.com/ iLike].  ''The Slip''’s track listing is as follows:
@@ Line 58: / Line 58: @@
 Releasing under Creative Commons licences has been a successful strategy for NIN: the manoeuvre has accrued substantial profit and prominence in the world-wide press.  As [http://www.techdirt.com/articles/20080304/162842435.shtml widely reported] on 4 March 2008, the $300 ultra deluxe edition of ''Ghosts I-IV'', limited to 2500 copies, sold out in a matter of days.  With fans still keen to seek ‘personalisation, authenticity, embodiment’ in the hard copy, [http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php Kevin Kelly] notes that considerable incentives remain surrounding items released for ‘free.’  In relation to the release of the deluxe editions and associated products, [http://gondwanaland.com/mlog/2008/03/04/nin-ghosts/ Mike Linksvayer] observes: ‘If an artist typically makes $1.60 on a $15.99 CD sale, profit from sales of the limited edition already matches profit from a CD selling hundreds of thousands of copies.’
-Celebrating their North American tour with a free EP sampler [http://dl.nin.com/lightsinthesky/signup ''Lights In the Sky''][http://www.portablesolarpanels-forsale.com ,] [http://ninblogs.wordpress.com/2008/06/05/new-band-new-tour-sampler/ Trent Reznor adds]:
+Celebrating their North American tour with a free EP sampler [http://dl.nin.com/lightsinthesky/signup ''Lights In the Sky''], [http://ninblogs.wordpress.com/2008/06/05/new-band-new-tour-sampler/ Trent Reznor adds]:
 :‘If you like what you hear, be sure to show up early to the show (and please remember to support them by purchasing their music, if so inclined).’
@@ Line 76: / Line 76: @@
 :‘@the constant skeptic, Well, I’m not sure Trent really cares about every day record sales these days, these free downloads really help with tour sales, and tours are a lot more profitable than CD sales, then there are the limited edition items such as vinyl and numbered CDs which really help to rake it in (Ghosts had an ‘Ultra Limited Edition Package’ at $300, and there were 2,500 of them so that’s $750,000 made there!)  Then there are other options, so without selling huge quantities there is large profit, and by giving away large quantities he gains mass appeal! Win win all round!’
-In the week following this release, NIN led [http://blog.wired.com/music/2008/03/nine-inch-nai-1.html Amazon.com’s mp3 chart][http://100-mortgage.com ,] with Radiohead coming in at number 5. As ''Wired''’s Eliot Van Buskirk muses: ‘There's a lesson for the labels in there somewhere.’
+In the week following this release, NIN led [http://blog.wired.com/music/2008/03/nine-inch-nai-1.html Amazon.com’s mp3 chart], with Radiohead coming in at number 5. As ''Wired''’s Eliot Van Buskirk muses: ‘There's a lesson for the labels in there somewhere.’
 == Media ==
@@ Line 83: / Line 83: @@
 * [http://theslip.nin.com/physical/ Ordering options]
 * [http://ia360928.us.archive.org/2/items/nine_inch_nails_the_slip/cover.jpg NIN album artwork]
 [[Image:NIN The Slip.jpg]]