{{Grant Application
|Project Title=One Retweet
|applicants=Susan S.
|contact person=Susan S.
|coordinator=N/A
|start date=2010/05/20
|end date=2011/05/20
|Affiliation=N/A
|Mainurl=http://oneretweet.com
|Affiliated=No
|description=One Retweet is a global collective collaborating on creating content for Peace. It is a project that only uses Creative Commons licensed resources, because Peace is Priceless. One Retweet promotes Creative Commons to facilitate the process of ideas mixing and mingling into real strategies to bring Peace to the world. Peace is an idea that belongs to no single person but to everyone and future generations. Every individual impacts the world and can change things in a tiny way, this is the message behind One Retweet.
|output=This Project has a great potential to generate many CC licensed Resources. As all submitted materials to the project will be under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. This is the key to the project as all content should be subject to the same license and therefore can freely be remixed and adapted.

Possible output; graphics, blogs, poems, essays, and video created by participants in the project.
|community=The project targets individuals with a creative streak who have felt that they have nothing to contribute.

The benefit to the community is enabling individuals to take action at the minimal level of retweeting a video that was made for the project. At the maximum level the project creates an environment for expression in written or creative form. It support individuals to think about how to bring Peace to the world. The reach is potentially global and can benefit the global village to think about the Peace process and act.
|community relationship=The inspiration for the One Retweet Project came from social media projects I have worked on. Familiar with the process of running a campaign One Retweet began as an experiment to use this type of marketing to create a positive message. The website is optimized to make sharing as easy clicking a button lowering the barriers of participation. My relationship with the community is simple, I am a member of it who regularly uses services like Twitter in my daily life.
|measurement=To measure impact I can rely on the same sources as all websites do. There are many traffic tracking and analytic sites out there. They give information on what people click on, what pages they visit, comments, views, daily traffic to the site, how long people stay on the site (engagement), incoming links, outbound links etc.

Through these figures is should be able to track most aspects of the project.

The statistics most important to the message of One Retweet will be to see what networks most people share content and how many incoming links came from those shares, as well as the actual numbers of participants and the countries they came from (global impact).

There is a potential here for a detailed analysis of the effectiveness of calls to actions in social media campaigns. We can answer the question if you only had to push a button, would you participate in social change? Can we lower the threshold to involvement through social media?
|participants=The potential for involvement is large if the campaign picks up steam. The goal for the project is for at least 75,000 views of the original video before the end of the year. This is based on an average of 25,000 views of the website a month for the last 6 months. This is probably a low estimate but a building successful social media campaign can take at least 3-4 months to hit full swing if starting from no influence ( the currency of the internet). The hope is as many people will participate in creating content as the project can grab.

Sustaining involvement will come from creating new materials for the campaign and quality content for the blog. As well as actively networking with other campaigns and individuals with similar messages to create mutual support. Press outreach is also currently going on to brig more awareness of the Project.One Retweet seeks to become active in creating content and commenting on the works of others in the Creative Commons, Peace, and Activism Communities.
|impact=The creation of content to disseminate on the social web in support of Peace is the heart of the project. Since all content will be under a Creative Commons license that allows for remix and adaption. This means that contributors can see their works be used for many cool purposes by those who support the Creative Commons Message. When the project is over the collection could be archived and curated, as well as made searchable so others can easily find and build upon the content.
|tech needs=The current need for the project is simple, One Macbook Pro with the programs iMovie, Garageband, and iPhoto. All of these programs come pre-installed on every Macbook. This is required to create better content that is smoother and more professional looking. The current programs on my PC are not proficient enough to create top quality content. The testament to personal skill is that the video was made in movie maker, audio created in audacity, and MS paint to create the banner and other graphics the campaign currently uses. Imagine how much better the content could be with professional products.
|challenges=The greatest challenge is participation and having people find the website. Fortunately there is a proficiency in using Twitter and Blogging to drive traffic behind the project so an early buzz is starting. A volunteer on the project is helping with creating a Press Kit and stake holders have already begun to be contacted. By reaching out to bloggers, journalists, and peace activists the project hopes to garner attention and participation. The other obstacle is generating content that people want to share. That is why One Retweet is reaching out to Creative Commons for the grant to get a laptop can be used to create that content.
|sustainability=What is great about One Retweet believes Peace is Priceless. One Retweet uses the bare minimum resources. All content can be created by resources found for free on the internet. All Social Networks used are free. The only cost incurred for the project is the host and domain name for the year. Currently this cost is enough that donations or further grants are not required. Through it's commitment to Creative Commons One Retweet is highly sustainable.
|scalability=One Retweet would like to develop sister sites that could act as hubs for content for their respective communities and/or countries. In this sense One Retweet would eventually become an archive and portal to sustain a global peace movement. Lending an authority to these sister campaigns as well as resources, advice and lessons from experience.
|resource needs=One Retweet would like Creative Commons to help promote the project.For example talking about it in any press release, in connection to the ignite grant if One Retweet receives one, any support it can lend in talking up or spreading the message. One Retweet hopes that on the Creative Commons networks the organization will encourage members to participate in generating content for the project.
|communication=There are currently only three participants in the project that communicate through email. As the project grows an email newsletter will be added. Those interested in the project can also follow news through RSS feeds and the twitter and youtube accounts.
|budget=Macbook.jpg
|free text=Total Fees $1,104.40 see Jpg for the breakdown
|legal=Yes
}}

Grants/One Retweet

2010-06-09T03:27:25Z

Susans: Created page with '{{Grant Application |Project Title=One Retweet |applicants=Susan S. |contact person=Susan S. |coordinator=N/A |start date=2010/05/20 |end date= 2011/05/20 |Affiliation=N/A |Mainu…'