Global Summit 2011/Unconference/Communications

Agenda

• Welcome & Introductions
• Affiliates Share!
  • Stories about each region's communications efforts/methods
  • Stories about IDing and promoting regional case studies
• HQ share experiences/lessons learned from The Power of Open
• ALL share general tips for effective communications
• Affiliates give input about what support from HQ would be most useful to their communications efforts

What works?

• quantify with data
• partner with existing open community initiatives to use CC or highlight CC use, ie. Wikipedia loves art, other contests
• take advantage of crises, revolutions, political climates conducive to CC and/or otherwise relevant
• messaging: "free stuff that would otherwise be locked up"
• emphasize global access
• bus dev - focus on high profile early adopters for developing regions
  • blog and spread stories of these early adopters, leverage for getting new adopters
• recruit early adopters as CC ambassadors/advocates
• launch events leveraging local resources/businesses/museums
• focus on credibility areas - by association CC will grow in importance
• integrate CC into existing classes and education, ie. business schools and other schools/universities, across domains (not just IP or law related), ie. this is touched on by "P2PU School of Open" initiative in Education Strategy session
• search and discovery aids

What is needed?

• case studies by domain (exists, need to refine and amplify)
• one pagers on identified issues, ie. FAQ (ditto)
• enrich and increase existing resources
• look at other organizations' communications strategies
• simplify concepts
• metrics need to be more easily accessible and digestible
• information design and architecture of resources needs to be improved
• leverage volunteers around the world more
• use more audio, video and other media vs. writing when reaching out to people for stories, and generally on the web
• decrease the ask
• use external resources, ie. journalists, for obtaining stories
• explain risks taken by NOT using CC
• list of influential target areas where CC is currently lacking
• training for advocates/talking points
• latest developments by area
• evolving talking points