Case Studies
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Bottom of the Pyramid Case
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Attribution-NonCommercial-NoDerivs Creative Commons http://creativecommons.org/licenses/by-nc-nd/3.0/
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""Innovation in BOP markets can reverse the flow of concepts, ideas, and methods."" — C. K. Prahalad |
Serving the Bottom of the Pyramid (BOP) markets.
| URL: | http://toootz.wordpress.com/category/bottom-of-the-pyramid/page/2/ |
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| Author/Organisation: | Fridz Felisco |
| User Status: | Creator |
| Tags: | BOP, Bottom of the Pyramid, itethics, fridz felisco, fridzfelisco |
| License short name: | CC BY-NC-SA |
| License URL: | http://creativecommons.org/licenses/by/3.0/ph/ |
| Media: | Text |
| Country: | Philippines |
Overview
The case study offers the six reviews for the bottom of the pyramid (BOP) market. The said case is referenced to The Fortune at the Bottom of the Pyramid Book By C. K. Prahalad. It is all about the hierarchy in the society - the rich, the poor, and the middle class. It also talks about the importance of serving the BOP markets and the evolution of the pyramid to a diamond.
License Usage
This case study is licensed under Creative Commons Attribution 3.0 Philippines License.
Media
Text
