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Bottom of the Pyramid Case

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One line description of work:	Serving the Bottom of the Pyramid (BOP) markets.
Pull Quote Do not use quotation marks.:	"Innovation in BOP markets can reverse the flow of concepts, ideas, and methods."
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Type of author/organization:	Curator Creator
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License short name:	copyright PD CC BY CC BY-ND CC BY-NC-ND CC BY-NC CC BY-NC-SA CC BY-SA GNU GPL GNU Lesser GPL GNU Affero GPL GNU FDL various
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== Overview == The case study offers the six reviews for the bottom of the pyramid (BOP) market. The said case is referenced to The Fortune at the Bottom of the Pyramid Book By C. K. Prahalad. It is all about the hierarchy in the society - the rich, the poor, and the middle class. It also talks about the importance of serving the BOP markets and the evolution of the pyramid to a diamond. == License Usage == This case study is licensed under Creative Commons Attribution 3.0 Philippines License. == Media == Text

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